Just a business model?

I'm a bit late on this but no harm done. Check out this article, which links to Larry Ellison shooting his notoriously big mouth off. What worries me about pieces like these is the way that "open source" is very rapidly becoming corporate-speak. Note especially the following line:

"Fundamentally, Open Source vs Proprietary software is a contest between different business models being pursued by such corporate giants as IBM, Oracle, Red Hat, and Microsoft."

I dunno - do you sense an attempt to try and change the meaning of the term?